MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.
To succeed in this course, you should be a professional with at least 2-3 years of experience in an organizational setting. Having specific experience in a design role or working with designers will be helpful.
By the end of this course, you will be able to:
- Interpret the need for stories on the human brain.
- Identify the key concepts that make a story memorable.
- Differentiate between tactical and strategic storytelling.
- Apply the concept of attention economy.
- Identify what is needed in order to create a story with numbers.
- Identify what kind of visual aid is important to communicate our story.
- Recognize what is needed in any organization to create a narrative.
- Distinguish different kind of stories and narrative that applies to brands.
Course 4 of 4 in the Business Innovation and Digital Disruption Specialization.
Syllabus
WEEK 1
What is Storytelling?
Understand what storytelling is and what is not, the need of all human being to be told stories and how this can be used from a business point of view.
WEEK 2
Strategic Storytelling
For any brand, it is imperative to go beyond a simple comercial or gimmick. In this module we will learn the techniques to communicate strategically meanwhile embracing new rules and strategies for the digital age.
WEEK 3
Data Storytelling
Sometimes narrative are not stories but the stories that are told by numbers.
WEEK 4
Brand Storytelling
A brand could be a commercial object or even a person. How do you create the story that goes with it?
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.